- Symptom
- Your brand or campaign registration came back rejected or is stuck in review.
- Likely cause
- Reviewers reject registrations when business details do not match official records, the website lacks opt-in and privacy language, or sample messages do not match the stated use case.
Applies to: US texting registration, Brand and campaign registration
How to fix it
Match your business details exactly
Use the legal business name, address and tax ID exactly as they appear on your official tax records. Small differences cause rejections.
Publish opt-in and privacy language
Your website needs a privacy policy and a form that clearly asks for consent to receive texts, including how to opt out.
Write realistic sample messages
Provide sample messages that reflect what you will actually send, including your business name and opt-out instructions.
Resubmit and track the status
Resubmit the corrected registration and check its status every few days.
FAQ
Do I need a website to register?
In practice, yes. Reviewers look for a working site with a privacy policy and clear opt-in language.
Does resubmitting cost anything?
Carrier and registry fees can apply to resubmissions. Check the current fees in your account before resubmitting.