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What is Social Media Marketing?
We are almost certain that at one point in your life, you bought something or became interested in a product or service because you saw it on a social media platform. It was most likely because you saw it on a social media page that had interesting content, or was shared to you by someone you were connected to on social media.
This is a result of what is known as social media marketing. Social media marketing is the use of social media platforms (Facebook, Twitter, Instagram, and Youtube) to grab the attention of a target audience. It is used to spread awareness for a brand and promote their product or service.
Social Media vs Traditional Media
In the past, businesses looked to print and broadcast media to promote their products, but since almost everyone has transitioned to social media for entertainment and news, it is only logical for businesses to use social media marketing. It is much more cost effective and straightforward.
Traditional media may still exist, but we people no longer spend as much time on it as they do on social media. Implementing traditional media marketing is also very expensive. Print ads, television commercials, and even product placement can cost thousands of dollars. Social media marketing on the other hand is much more manageable, in terms of cost, for businesses.
What Social Media Marketing Can Do For Your Business
It does not matter what your business is, you will always find potential customers on social media. Your business can be in any industry and still have the opportunity to establish your brand. It’s all a matter of implementing the correct strategy.
Social media allows you to connect directly to your audience. It is easy to gauge interest in your product or business by simply looking at how many people follow you or react to your posts, which allows you to get to know your audience better. In doing so, you get to create personalized content, which leads to more interest in your page, and of course, your business.
One of the greatest benefits of social media platforms is that it allows you to create as much quality content as you want, and post it at any time you want. Unlike traditional media, there is no limit to how much content you can post. This enables you to create personalized content to elicit engagement from your target audience. The end result of this is you get to build towards brand recognition.
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